If you are trying to get the attention of your email subscribers, the most important thing is to focus on the subject line of the email. The right subject line is crucial to the success of delivering the message to your list. It’s important to know how to write an email subject line that arouses your reader’s interest and make him/her far more likely to open and read the message. This article provides 3 effective email subject line tricks for your emails.
#1 – Keep It Short
The latest statistics show that subject lines that are less than 50 characters perform better than longer subject lines. Working with 50 characters may frustrate most people at first. But there is an advantage of a short subject line. You will be forced to distill the message to its essence under such circumstances.
#2 – Be Clear
Straightforward and clear language works best when writing email subject lines. The latest research has revealed this. In fact, one study revealed that a clear subject line resulted in a 540% increase in open rates. It’s better to get straight to the point when you want the prospective customer to open the email.
#3 – Avoid Stop Words
Unless you have a specific reason, you should leave stop words out of the subject line of an email. These words trigger spam filters and have a low open rate.
Spam Trap Words To Avoid:
|Act now||Action||Additional income|
|Apply now||Avoid||Be amazed/your own boss|
|Compare rates||Congratulations||Credit card/check/offers|
|Don’t delete/hesitate||Double your income/cash||Earn|
|Get it now/started/paid||Great||Guarantee|
|Money||Name||No credit check/experience|
|While supplies last||Win||Winner|
I hope you find these 3 effective email subject line tricks useful to improve your email marketing!